In 2004, Father & Son, Dennis & Daniel Holmes, imported 5 hot tubs following an unsuccessful attempt to buy a spa for their own homes. They were simply too expensive in the UK and twice the price of their US counterparts. The initial order of 5 hot tubs included 3 additional spas to sell on eBay — the profit earned would pay for their spas. Immediately, a new and potential market appeared, and within the year 86 hot tubs were imported and sold on eBay. Operational headquarters at this time was a 1000sqft unit in Blackpool, but the future was bright. Within 18 months, Ross Phillipson, Dennis’ Son-in-law, joined the Holmes’ bringing sales support and collectively the trio began to accelerate the business. Seeing the scope of the business, they purchased a brand new 6000sqft premises — now expanded to over 30,000sqft — and continued to build a dedicated hot tub facility incorporating retail sales, storage, parts and logistics. Damien Holmes, Daniel’s cousin, joined the team bringing extensive technical expertise, and this became the early framework of the current management team.